As the Global Creative Director of creator-led agency Amplify, Michelle delivered countless hours of cutting edge online content for brands including Estee Lauder, Warner Bros. and Google. In early 2020, Michelle co-produced and co-directed Love Songs, the world’s first narrative web series for TikTok which garnered 25M views.

Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2025 she was selected for the Cannes Lions Creative Academy 30 Under 30 program. Recently, she joined Screen Australia as an Investment Manager, Market & Audience.